Samsung TV 77" Samsung S90H QE77S90HATXXH (2026) 4K UHD OLED Vision AI Smart

Lowest price in Cyprus: €2,999 across 2 stores.

Compare prices

Store	Price	Stock
Electroline	€2,999 ~~€3,649~~	In stock	Cheapest
Stephanis	€3,499	In stock

Specifications

Screen size: 77″
Panel type: OLED
Resolution: 4K
Refresh rate: 100 Hz
HDR formats: HDR
Smart TV system: Tizen
Sound output: 40 W
Dolby Atmos: Yes
TV tuner: DVB-T2/C/S2
Weight: 28.1 kg

What to check before you buy

The specs that matter most when choosing one, and what this product's values mean for you.

Screen size: 77″: Best watched from about 2.4–3.9 m away.
Panel type: OLED: Each pixel makes its own light: perfect blacks, best in a dim room.
Resolution: 4K: Sharp at any normal size; Netflix, YouTube and new consoles play in 4K.
Refresh rate: 100 Hz: Smoother football and fast games (PS5 and Xbox up to 120 fps).
HDR: HDR: Standard HDR; no Dolby Vision, which Netflix and Disney+ use for their best picture.

More help choosing: How to choose a TV in Cyprus and Best TVs in Cyprus.

Cheaper with similar specs

TV 83" Samsung S85F QE83S85FAEXXH (2025) 4K UHD OLED Smart · €2,399 · €600 less

Price history

Lowest price in the last 90 days: €2,999 at Electroline (13 October 2026). Tracked since 13 October 2026, 3 price changes recorded. Prices last checked on 18 October 2026. Pricely reads each store's own website every night.