LG TV 77" Lg OLED AI B6 OLED77B65LA (2026) 4K UHD OLED Smart

Lowest price in Cyprus: €2,999 across 2 stores.

Compare prices

Store	Price	Stock
Stephanis	€2,999	In stock	Cheapest
Electroline	€2,999 ~~€3,599~~	In stock

Specifications

Screen size: 77″
Panel type: OLED
Resolution: 4K
Refresh rate: 120 Hz
HDR formats: Dolby Vision, HDR10, HLG
Smart TV system: webOS 26
Sound output: 20 W
Dolby Atmos: Yes
TV tuner: DVB-T2/C/S2
Weight: 23.3 kg

What to check before you buy

The specs that matter most when choosing one, and what this product's values mean for you.

Screen size: 77″: Best watched from about 2.4–3.9 m away.
Panel type: OLED: Each pixel makes its own light: perfect blacks, best in a dim room.
Resolution: 4K: Sharp at any normal size; Netflix, YouTube and new consoles play in 4K.
Refresh rate: 120 Hz: Smoother football and fast games (PS5 and Xbox up to 120 fps).
HDR: Dolby Vision, HDR10, HLG: Dolby Vision gives the best HDR picture on Netflix, Disney+ and Apple TV.

More help choosing: How to choose a TV in Cyprus and Best TVs in Cyprus.

Cheaper with similar specs

TV 83" Samsung S85F QE83S85FAEXXH (2025) 4K UHD OLED Smart · €2,399 · €600 less

Price history

Lowest price in the last 90 days: €2,999 at Electroline (13 October 2026). Tracked since 13 October 2026, 2 price changes recorded. Prices last checked on 18 October 2026. Pricely reads each store's own website every night.