Sony TV 55" Sony Bravia 7 II K55XR75M2PB.CEI (2026) 4K UHD True RGB Smart Google TV Black

Lowest price in Cyprus: €1,648.99 across 3 stores.

Compare prices

Store	Price	Stock
Stephanis	€1,648.99	In stock	Cheapest
Electroline	€1,649 ~~€1,849~~	In stock
Kotsovolos	€1,649.99	In stock

Specifications

Screen size: 55″
Panel type: LED/LCD
Resolution: 4K
Refresh rate: 120 Hz
HDR formats: Dolby Vision, HDR10, HLG
Smart TV system: Google TV
Energy class: E
HDMI 2.1 ports: 2
Sound output: 40 W
Dolby Atmos: Yes
TV tuner: DVB-T2/C/S2
Weight: 21.4 kg

What to check before you buy

The specs that matter most when choosing one, and what this product's values mean for you.

Screen size: 55″: Best watched from about 1.7–2.8 m away.
Panel type: LED: The basic panel: good by day, blacks look grey in a dark room.
Resolution: 4K: Sharp at any normal size; Netflix, YouTube and new consoles play in 4K.
Refresh rate: 120 Hz: Smoother football and fast games (PS5 and Xbox up to 120 fps).
HDR: Dolby Vision, HDR10, HLG: Dolby Vision gives the best HDR picture on Netflix, Disney+ and Apple TV.
HDMI 2.1 ports: 2: Needed for 4K at 120 Hz from a PS5, Xbox Series X or gaming PC.
Energy class: E: Lower end of today’s EU scale: it costs more to run over the years.

More help choosing: How to choose a TV in Cyprus and Best TVs in Cyprus.

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Price history

Lowest price in the last 90 days: €1,648.99 at Stephanis (13 October 2026). Tracked since 13 October 2026, 4 price changes recorded. Prices last checked on 18 October 2026. Pricely reads each store's own website every night.